Welcome on Promoting Sustainable Tourism in Iran course

This module includes four lessons on the following topics:

• What is sustainable and responsible tourism, cultural heritage protection, networking, participated development reciprocal benefit and linkages;
• International conventions and agreements;
• The Role of Tourism in increasing the integration of nations and the realization of friendship and global peace.

4 lessons

This module includes 4 lessons to cover the following topics:

• Multi levels and network typologies, how and why of establishing networks, networking initiatives in Iran contributing to Responsible Tourism, networking best practices in Europe;
• Tools for cultural heritage and tourism resource mapping;
• Establishing network communication, criticality, enhancement and attractiveness, assessing stakeholder engagement in networks;
• Indicators, evaluation criteria and methodologies for network evaluation; Resolution of critical issues arising from the analysis of the collection of results;

5 lessons

This modules includes five lessons on the following topics:

• Key elements which characterize Iranian tourism;
• Various ancient networks in Iran;
• Responsible Tourism Resources in target provinces of Khorasan, Fars, Bushehr, Golestan, Hormozgan;

5 lessons

This module includes six lessons on the following topics:

• Define outcomes, study audience preferences and segmentations, assess audience awareness levels, select appropriate communication tools, key messages;
• Define content, social networks, engage with local stakeholders and actors (private and govt.), champions amongst target audience;
• Knowledge about how the tourism industry will pick up the threads of tourism after the long gap of declining tourism due to the pandemic;
• Explore social media and online platforms to reach wider audience, participation of target groups;

7 lessons

This module includes five lessons on the following topics:

• Applying Kotters 8 step change model to participatory process of policy dialogue, building co-ownership through dialogue, establishing horizontal and vertical linkages;
• Analysis of current heritage protection and tourism policies and agreements in Iran and globally (incl. UNESCO);
• Steps in engaging and monitoring communities, civil society and private sector, CSO role in research and informing policies;
• Building community awareness and engagement to inform policies and plans;

4 lessons

This module includes seven lessons on the following topics:

• Analyzing responsible tourism at source and destination, define brand target audience and motivations, offered products/ services, finding your niche;
• Brand development, brand mission statement, key slogans and messages, stories, visuals, identify markets, customer, destination preferences;
• Marketing principles, transforming cultural heritage into a tourist offer, and reaching markets, itineraries and tour packages;
• LA engagement with CSOs. The relevance of local stakeholders’ involvement;
• Analyzing tourism at source and destination, effective visitor information services, supporting brand to target appropriate visitor markets;
• Tourist feedbacks, product experience added value, social and media channel/platforms, online teasers, social ambassadors, satisfaction surveys.

5 lessons

6 lessons