Promoting Responsible Tourism
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Module 1: Key Concepts In Responsible Tourism And Heritage Protection
Lesson 1.1 – Introduction
Lesson 1.2 – Defining Key Concepts
Lesson 1.3 – Tourism, Heritage Protection and International Agreements
Lesson 1.4 – Integration and global peace
4 lessons, 1 quiz
Module 2: Networking For Responsible Cultural Tourism
Lesson 2.1 – Introduction
Lesson 2.2 – What is a Network
Lesson 2.3 – Stakeholder and Resource Mapping
Lesson 2.4.1 – Establishing and maintaining responsible cultural tourism networks
Lesson 2.4.2 – Evaluating network effectiveness
5 lessons, 4 quizzes
Module 3: Key Cultural, Historical, Environmental Drivers Of Sustainable Tourism In Iran
Lesson 3.1 – Introduction
Lesson 3.2 – Key elements characterizing tourism in Iran 1
Lesson 3.3 – Key Elements characterizing tourism in Iran 2
Lesson 3.4 – Mapping cultural heritage resources for responsible Tourism in Khorasan Razavi, Golestan, Bushehr and Hormuzgan 1
Lesson 3.5 – Mapping cultural heritage resources for responsible Tourism in Khorasan Razavi, Golestan, Bushehr and Hormuzgan 2
5 lessons, 4 quizzes
Module 4: Public Awareness Building For Responsible Cultural Tourism
Lesson 4.1 – Introduction
Lesson 4.2 – Developing awareness building strategies
Lesson 4.3 – Effective COVID sensitive awareness building tools and methodologies
Lesson 4.4 – Post COVID-19 Tourism Trends: Planning and Way Forward
Lesson 4.5.1 – Destination Management
Lesson 4.5.2 – Destination Management
Lesson 4.6 – Integrated Strategies for Responsible Tourism Management
7 lessons, 5 quizzes
Module 5: Participatory Local Development: Designing Responsible Cultural Tourism Policies, Strategies And Plans
Lesson 5.1 – Introduction
Lesson 5.2 – Principles of Participatory Local Development
Lesson 5.3 Road Map for Effective Stakeholder Engagement
Lesson 5.4 – Participated Tourism Development Plans: Steps and Approaches
4 lessons, 1 quiz
Module 6: Branding And Marketing Responsible Cultural Tourism
Lesson 6.1 – Introduction
Lesson 6.2 – Developing a Marketing strategy
Lesson 6.3 – Building a brand
Lesson 6.4 – Tourism marketing
Lesson 6.5 – Responsible Tourism Promotion Strategies
Lesson 6.6 – Brand communication
Lesson 6.7 – Brand impact evaluation
7 lessons, 6 quizzes
Training for tourism businesses in Iran
A – Understanding sustainability and the sustainability trends in travel
B – How to become a sustainable tourism business
C – Integrating sustainability into businesses
D – ICT Tools for Sustainable Tourism
E – How to create a Tour Package
F – The supply chain of a Tour Package
6 lessons, 5 quizzes
Training for tourism businesses in Iran
D – ICT Tools for Sustainable Tourism
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