This online course is designed to provide you comprehensive training, practical experience, and valuable resources to help you master the art of content marketing and search engine optimization.

The training course aligned with the DigComp 2.2 framework and the European Qualification Framework, targeting learners at EQF level 4-5, with a focus on practical application, autonomy and problem-solving.

MODULE 1: Blogging, SEO & Digital Strategy Fundamentals

This module introduces the role of blogging within a broader digital strategy, linking SEO to online visibility and business objectives.

Lezioni

LESSON 1.1 – Why Blogging Matters for SMEs in the digital ecosystem LESSON 1.2 – Understanding SEO and How Search Engines work LESSON 1.3 — Understanding Your Audience and Search Intent