This online course is designed to provide you comprehensive training, practical experience, and valuable resources to help you master the art of content marketing and search engine optimization.
The training course aligned with the DigComp 2.2 framework and the European Qualification Framework, targeting learners at EQF level 4-5, with a focus on practical application, autonomy and problem-solving.
MODULE 1: Blogging, SEO & Digital Strategy Fundamentals
This module introduces the role of blogging within a broader digital strategy, linking SEO to online visibility and business objectives.
Lessons
LESSON 1.1 – Why Blogging Matters for SMEs in the digital ecosystem LESSON 1.2 – Understanding SEO and How Search Engines work LESSON 1.3 — Understanding Your Audience and Search IntentMODULE 2: Keyword Research and Data-Informed Content Planning
This module explains how to find relevant keywords for your business, how to use simple free tools to check them, and how to turn what you find into a clear content plan.
Lessons
LESSON 2.1 – Keywords as Data: Understanding What People Search For LESSON 2.2 – Analysing Keywords: Volume, Relevance and Competition LESSON 2.3 — Building a Simple Keyword and Content PlanMODULE 3: SEO-Oriented Content Creation
This module shows how to structure a blog post so it does not look like a wall of text. You will discover how to write titles and headings that grab attention, how to use keywords naturally, and how to do a few small checks before publishing that can make a big difference.
Lessons
LESSON 3.1 – Structuring an Effective Blog Post LESSON 3.2 – Writing titles, headings and using keywords effectively LESSON 3.3 — Optimising content before publishingMODULE 4: Content promotion, performance & improvement
This module explains how to choose the right places to share your content, how to adapt one piece of content for different platforms, and how to extend your reach beyond social media through email newsletters and online communities. You will also get an introduction to simple performance measurement using free tools, so you can make better decisions based on real data.
Lessons
LESSON 4.1 – Sharing Content across digital channels LESSON 4.2 – Extending reach beyond social media LESSON 4.3 — Measuring performance and improving contentMODULE 5: Digital safety & responsible use
In this module, you will learn how to recognise common digital risks like phishing and weak passwords, how to handle personal and business data responsibly under GDPR, how to protect your digital identity, and how to use content and AI tools ethically.